Between the Lines

Between The Lines is a publication by strategy and copy studio Opening Line, which explores the massive (and misunderstood) world of brand language. This edition brings together a range of fresh perspectives from across the creative industry to drag brand language out of the basement and into the light.

The design of the publication combined a distinctive spiral-bound format with a bold typographic palette and eye-catching fluorescent spot colour. Smaller tip-in sheets delineate each one with expressive pull quotes interspersed throughout the interviews.

Illustrator Olga Prader was commissioned to infuse her wit and playfulness into the publication whilst bringing the themes and ideas to life.